I’m convinced that good copy can sell anything. There are too many people I follow based on the things they write. For some, I’ve never seen what they produce. But based on their copy, I would buy whatever they have to sell.
I trust them based on their copy. I continuously read them because of their copy. Good copy causes me to think critically, create new ideas, and change the way I do business.
Good copy tickles your desire to make your life better. It creates the desired outcome you seek. Good copy solves problems.
Good copy connects.